Seek Simplicity
Athora artworkClarify asked me to make an artwork for an entrance installation at the Athora offices. I was linked to the theme: seek simplicity.
“I have taken on one of Athora's core values - seek simplicity - as a literal assignment. In other words: looking for simplicity.
At first glance, this work appears to be a minimalist image. But behind this first impression lies customization: such as looking for balance in the form, doing color research and those who look closely at the work will see that the work is hand-painted. Because the design consists of few elements, details take on more meaning. Seek simplicity does not mean a superficial simplification for me, but creating space for focus.”
“I have taken on one of Athora's core values - seek simplicity - as a literal assignment. In other words: looking for simplicity.
At first glance, this work appears to be a minimalist image. But behind this first impression lies customization: such as looking for balance in the form, doing color research and those who look closely at the work will see that the work is hand-painted. Because the design consists of few elements, details take on more meaning. Seek simplicity does not mean a superficial simplification for me, but creating space for focus.”
