Seek Simplicity
Athora artworkClarify asked me to make an artwork for an entrance installation at the Athora offices. I was linked to the theme: seek simplicity.
“I have taken on one of Athora's core values - seek simplicity - as a literal assignment. In other words: looking for simplicity.
At first glance, this work appears to be a minimalist image. But behind this first impression lies customization: such as looking for balance in the form, doing color research and those who look closely at the work will see that the work is hand-painted. Because the design consists of few elements, details take on more meaning. Seek simplicity does not mean a superficial simplification for me, but creating space for focus.”
“I have taken on one of Athora's core values - seek simplicity - as a literal assignment. In other words: looking for simplicity.
At first glance, this work appears to be a minimalist image. But behind this first impression lies customization: such as looking for balance in the form, doing color research and those who look closely at the work will see that the work is hand-painted. Because the design consists of few elements, details take on more meaning. Seek simplicity does not mean a superficial simplification for me, but creating space for focus.”
![](https://freight.cargo.site/t/original/i/54a8d97041ba1221fe0ae6595645a26fac82f5e6593b5d75a5397b5ac7424e12/36-CLA_Web-1.png)
![](https://freight.cargo.site/t/original/i/c541a049ab9243500baf66b5519727be33a9545a8f5d291eb1e0f210caff9f59/36-CLA_Insta_post-2.jpg)
![](https://freight.cargo.site/t/original/i/5d811d0cd0f854ff55e75566bc4f0e04797670f5f7496f66c80b29a55da8941f/36-CLA_Insta_post-3.jpg)
![](https://freight.cargo.site/t/original/i/35f9c9c32948fb786b576a7022c89add6ccc8ecc86c6a06c695cdef3d7874929/36-CLA_Web-2.png)