Susan Bijl x Depot Boijmans Van Beuningen


Susan Bijl collaborated with Boijmans Van Beuningen to created a special edition bag for the opening of the new Depot.
Its logos and tags has been designed during my internship at creative firm 75B.

The bag got its own logo and special tags. We made the logos from the existing corporate identities to visualize the collaboration between the two brands. This is done by combining the recognizable elements, like the characteristic shape of the Depot joined with the flash of Susan Bijl. The iconic mirrors of the Depot and the reflecting bag material are brought back in the tags.

Photography by Jan Bijl